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Apr 17, 2016 @ 20:50

Max’s to open 60-70 stores this year


Max’s Group Inc. is set to open 60 to 70 stores including 15 to 20 overseas this year as it continues to attract foreign partners.

The company is poised to build its presence and solidify its position as the country’s leading full service chained casual dining operator on the back of a positive macroeconomic environment coupled with some lift from election spending.

Max’s remains upbeat on its offshore expansion program after inking seven development agreements with a total committed international pipeline of over 50 stores.

These are 15 Yellow Cab Pizza stores in Saudi Arabia, 10 Yellow Cab Pizza stores and eight Pancake House stores in United Arab Emirates, 10 Sizzlin’ Steak stores in Vietnam and three Max’s Restaurants in San Diego, 15 Yellow Cab Pizza stores in China and five Pancake House stores in Qatar.

On other revenue channels, Max’s introduced mobile ordering applications for both Krispy Kreme and Yellow Cab Pizza to seize opportunities on the prevailing mobile and delivery trend among customers.

It has also partnered with hotel and resort chains to service their food and beverage requirements.

Max’s is on track to meet its target of opening 200 stores abroad by 2020 as the restaurant operator continues to attract foreign partners.

Max’s Group is the largest operator in the Philippine casual dining segment. Its brands include Max’s Restaurant, Pancake House, Yellow Cab Pizza, Krispy Kreme, Jamba Juice, Max’s Corner Bakery, Teriyaki Boy, Dencio’s, Meranti, Sizzlin’ Steak , Maple, Kabisera, Le Coeur De France and Singkit.

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