Yellow Cab goes to Jordan and Egypt
Max’s Group Inc.(MGI), the country’s biggest casual restaurant group, is breaking into new markets in the Middle East after signing a fresh deal to bring its Yellow Cab pizza business to Jordan and Egypt.
Yellow Cab,a leading player in the Philippine pizza segment best known for its New York style pizza, operates a network of 135 branches including six franchised outlets located in Qatar and one in UAE.
MGI recently inked a development agreement with Jalal Holding to open at least five Yellow Cab Pizza stores in Jordan and 10 Yellow Cab Pizza outlets in Egypt within five years.
Robert Trota, president and CEO of MGI, said the deal was in line with the company’s thrust of expanding its overseas presence in new markets. it is the fifth agreement sealed by the company the year, bringing to 131 the total number of international stores slated for opening in the coming years.
“We continue to chart new territories for expansion overseas. Our previous ventures and recent openings in this region have proven successful. We are truly witnessing the emergence of Yellow Cab Pizza as a global mainstream brand,” Trota said.
“We believe the food and beverage industry in Jordan and Egypt specifically has a huge potential. With our newly established company Jalal Holding, we plan to satisfy Jordan’s and Egypt’s customers’ growing needs of high quality food and beverage products. We are delighted to choose Yellow Cab Pizza as our first venture with MGI. We will start set-up and operation in Amman this year, followed by Egypt by early 2017,” said Jalal Holding CEO Jalal K. Dudin.
“Jordan and Egypt’s food and drink industry is poised for positive growth and a large consumer base, we are so excited to bring the feel of the “Big Apple” to Jordan and Egypt. As well as looking forward to expand Yellow Cab Pizza branches and introduce Max’s Group other brands to both markets in the near future,” he added.
Yellow Cab is set to build its flagship store in Beijing, Changsha and Singapore. In the pipeline is a pilot branch in Hawaii.
Other restaurant brands under MGI include Max’s Restaurant, Pancake House, Krispy Kreme, Jamba Juice, Max’s Corner Bakery, Teriyaki Boy, Dencio’s,Meranti, Le Coeur De France, Maple, Kabisera, Singkit and Sizzlin’ Steak.