Yellow Cab Pizza carves out bigger market share in Middle East
Max’s Group Inc. is scaling up its presence in the Middle East to capture a bigger slice of the pizza market.
MGI inked a new deal with the Silver Group whereby the latter shall establish at least 22 Yellow Cab Pizza stores in Kuwait, Bahrain and Oman within a period of five years beginning January next year.
“We are pleased with the opportunity to further expand our presence in the Gulf Cooperation Council (GCC) region.
Our international business has been scaling up quite aggressively with Yellow Cab Pizza emerging as the most coveted brand. We are optimistic in sustaining this pace as we possess the necessary structure and support systems to fuel overseas growth through franchising,” said Max’s Group president and CEO Robert F. Trota.
This mark the seventh overseas franchise contract forged by MGI for the year, translating to a total international pipeline of 153 outlets targeted for opening in the coming years.
“Silver Group pioneered our pizza offerings in this territory. We appreciate their continued trust and for sharing our vision of Yellow Cab Pizza as a global mainstream brand. Together, we are confident of replicating our earlier success in Qatar into surrounding nations,” Trota added.
Yellow Cab currently operates a network of 145 branches including seven franchised outlets in Qatar, one in United Arab Emirates and two in China.
Plans are underway to open flagship stores in Singapore, Hawaii, Jordan and Egypt.