Injap Sia supports govt’s move to help MSMEs through Go Lokal
DoubleDragon Properties Corp. and the Department of Trade and Industry have entered into a partnership aimed at supporting the growth and development of the micro, small, and medium enterprises (MSMEs) in the provinces.
The agreement will provide mainstream market access for the country’s best MSMEs, bringing their products closer to the public through the Go Lokal stores, which will be managed by DoubleDragon.
DoubleDragon agreed to put up the Go Lokal stores in its CityMalls. It has also agreed to donate five percent of the project’s earnings to the government’s drug rehabilitation program.
The DTI, on the other hand, will assist in product development, sourcing and branding.
“As we partner with more establishments such as CityMalls, we hope to bring more of our MSMEs’ quality products closer to consumers. Through Go Lokal, we want to expand their markets and introduce their products to local consumers especially those in the regions,” Trade Secretary Ramon Lopez said.
The program also serve as a platform for new entrepreneurs to test the marketability of their products “without the fear of losing rental and commercial costs because their experience is free of charge,” he noted.