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May 27, 2017 @ 9:41

Star Wars At 40: How George Lucas Became A Billionaire


“Everybody said everything I’ve ever done was a hopelessly experimental exercise that would have no commercial value whatsoever,” George Lucas recalled when Forbes’ Randall Lane visited him at his Skywalker Ranch in 1996. Nevertheless, Lucas had proven himself a real business force. He was already worth over $2 billion after turning Star Wars into “the most profitable movie product in history.” And his digital animation studio, Industrial Light & Magic, had created blockbuster special effects for Jurassic Park and Forrest Gump. Below, a copy of Lane’s cover story on Lucas, who made the jump to light speed 40 years ago this week when the original Star Wars movie debuted in theaters.


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