Here’s why SMC is putting an end to its bottled water business
Diversified conglomerate San Miguel Corporation (SMC) is shutting down its plastic bottled water business under the Purewater brand, largely due to its avowed commitment to sustainability.
The move marks SMC’s second major initiative under a sustainability program that is integral to the company’s slogan “Your World Made Better.”
“The plastic bottled water business has given us good returns, but we are choosing to forego it in favor of our long-term sustainability goals,” SMC president and chief operating officer Ramon S. Ang, said.
“As we’ve transformed to a diversified business with interests in critical industries like power, infrastructure, public utilities and fuels, we realize we have a much bigger role to play in tackling the most pressing social and environmental issues,” he noted.
“A critical part of our strategic future are major infrastructure projects like the Bulacan Bulk Water project and its objective to provide safe, potable, and affordable water for a greater number of Filipino families,” Ang added.
Ang said the “Purewater” brand would live on, but not as a plastic water bottle business but through SMC’s investment in filtration technology that would be deployed during calamities to make safe drinking water available to displaced and affected families.