ABS-CBN eyes selling 4M digital TV boxes
ABS-CBN Corp. expects sales of its TVplus boxes to hit four million by the end of the year.
“We are on track to hit our target of selling a cumulative total of four million ABS-CBN TVplus boxes this year as more Filipinos experience ABS-CBN TVplus’ promise of clear picture and additional exclusive channels with no monthly fees,” said Chinky Alcedo, head of ABS-CBN Digital Terrestrial Television (DTT).
ABS-CBN had already sold a total of 3.6 million boxes as of the end of September.
Last year, ABS-CBN sold 2.2 million TVplus units, surpassing its year-end target sales of two million boxes.
The ABS-CBN TVplus box is offered at a very affordable one-time payment fee of P1,499.
ABS-CBN TVplus signal coverage is available in Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, and Davao.
Among non-cabled homes in Metro Manila, 55 percent or one in two homes have an ABS-CBN TVplus box, according to Kantar Media, which conducted surveys in February, May, and August this year to determine how Filipinos are watching television.