Globe urges consumers to shift to LTE SIM
Globe Telecom Inc. is encouraging its customers to use LTE (long term evolution)-capable devices and SIM as it sees half of its mobile data traffic to come from LTE by yearend.
“We want to encourage our customers especially those that are already using LTE devices to migrate to the LTE network by switching to a LTE SIM for better mobile experience,” said Joel Agustin, Globe SVP for Program Governance.
About 43 percent of the company’s data traffic comes from its LTE network amid its aggressive deployment of LTE sites.
Mobile data traffic surged 85 percent to 280 petabytes (PB) in the first semester amid steady increase in smartphone penetration, which is currently estimated at around 67 percent of total mobile subscribers.
“As our LTE network is steadily becoming more and more pervasive, more and more people transacting in LTE will have improve mobile data experience compared to 3G,” said Joel Agustin, Globe SVP for Program Governance.
To date, Globe has close to 5,000 LTE sites all over the country, utilizing the 700 MHz, 1800 MHz and 2600 MHz frequencies, with a target to increasing this further by more than 600 sites by the end of the year, he said.