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Oct 9, 2017 @ 15:43

Donnie Tantoco shares lolo Benny and lola Glecy’s ‘WISDOM’


In a recent interview by Town and Country magazine, Rustan’s president Donnie Tantoco talked about the values passed on by the clan patriarch, his grandfather Bienvenido “Benny” Tantoco Sr. and wife Gliceria “Glecy” Rustia-Tantoco.

He shares the acronym WISDOM which encapsulates Rustan’s tradition of excellence.

“W is for winning. Lolo has always had a victor mentality. He hates mediocrity. I is for Integrity. It means trust in our relationships with our employees, with our business partners, with our customers. Our words, our actions, and our thoughts are all aligned.S is for Sharing. When things are successful, we share the success with our employees, with those who make it possible. During painful periods, we are there for our employees. D is for Daring. We pioneered the department store, the supermarket concept. We pioneered weddings. We pioneered the idea that the shopping is not a transaction. It’s an experience, it’s a pleasure. O is for Outstanding. We have to do the basics consistently well, day in and day out. Sometimes it may get boring, routine. Sometimes it becomes drudgery. But we have to recognize that what we do consistently is what makes the company successful. M is for Malasakit. It’s the most important of all.

We really believe in the goodness and greatness of our employees. And give them self-respect so all that goodness and greatness comes out, gets discovered. And in doing so, our people exceed what they thought would be possible for themselves,” Donnie said.

May Rustan’s legacy of WISDOM continue through the years. #

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