Greenwich eyes slice of the global market pie
The pizza restaurant chain of the Jollibee Group is exploring the possibility of expanding its operations into overseas markets including the US, Middle East and some Asian countries.
Greenwich Pizza president Albert C. Cuadrante told reporters they were looking at Hong Kong, Vietnam, Middle East and the US as potential markets for their planned international expansion.
Cuadrante, however, said everything was still under study.
For the meantime, Cuadrante said Greenwich would focus on further growing its presence nationwide.
This year, Greenwich expects sales to rise 20 percent to around P9.6 billion on the back of new product offerings such as the spicy chicken wings, potato wedges and the bacon overload pizza. It is also counting on the refurbished and modern new look of some of its stores to attract more foot traffic.
“We’re targeting to be able to grow by 20 percent. The compounded annual growth would be around 15 to 20 percent but this year we’re a bit more aggressive. We’re very much on track to achieving that.
As of the the end of June this year, Greenwich had 257 branches across the country. This is seen to increase to a little over 300 by yearend.