‘You First’ tagline bags a trophy for PNB
This slogan really does work wonders.
The Philippine National Bank (PNB) won big during this year’s Philippine Country Awards hosted by The Asian Banker. Bilyonaryo Lucio Tan’s bank brought home the Best Brand Initiative award as the firm recognized the “You First” campaign, which has been the latest slogan used by PNB to capture retail clients.
“With its renewed brand promise of “You First”, PNB commits itself to a vision of prioritizing the clients’ needs,” the bank said in a statement.