Lolo Benny Tantoco’s lessons on trust and love
“Treat our people like family.”
That is the only constant reminder Rustan’s founder Bienvenido Tantoco Sr. or “Lolo Benny” gives to his grandson Bienvenido III or “Donnie.”
Lolo Benny has always emphasized that one “cannot rule by fear” and that the Tantocos must gain “the love of your people.”
Rustans Commercial Corporation president shares his profound thoughts on Rustan’s “higher purpose” other than the business of retail.
“We preserve jobs. Jobs are a source of dignity, of livelihood, of self-confidence. You have to learn the love and trust of your employees. But to earn it you must first give it. You as the employer must first love them. Lolo believes you build trust by trusting them first. Everyone has goodness in them. Everyone has greatness. Leadership is believing in the goodness and the greatness in each of them and harnessing that for a purpose that’s bigger than making money. When you do that, you’ll be unbeatable. And that’s what will lead to success. Lolo has always lived that way and has taught all that to us,” Donnie said.
Donnie, you just made your Lolo Benny smile.