Globe embracing digital disruption
In a digital world, the telecommunications companies must step up, act quickly and innovate to survive and thrive in this current unpredictable and disrupted market, a top official from Globe Telecoms said.
Globe president Ernest Cu said the telecommunications industry has become a complex battlefield for telco firms with the digital wave disrupting the traditional business models and practices.
“Calling, SMS, long distance, all of which are going away in favor of Filipinos’ digital lifestyle. That’s why you see that everything we’ve done ever since that declaration has been towards empowering the Filipino digital lifestyle” Cu said.
Cu said going digital should be done not just for the sake of going digital, but as a means to deliver better customer experience.
He added it was crucial to partner with Over-The-Top (OTT) services to remain relevant and stay alive in the industry.
“When we foresaw that consumers are wanting to use things like WhatsApp, Viber and FB messenger, instead of competing against them, we embraced it. We were the first partner of Viber in this country. Imagine partnering with someone trying to destroy your revenue stream. Imagine partnering with an entity that gives away their service for free called Facebook. At the end of the day, all came about and the formula worked. They stimulated the use of mobile data in the Philippines, and stimulated it quite a lot” Cu said.
“We’re not perfect yet. You know at Globe we sometimes laugh at ourselves because at the office, we still have a lot of non-digital analog ways. The joke in Globe is our travel authorization. I actually recently mandated that I will not accept any travel applications if it’s not made through the portal that we’ve created,” he added.