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Oct 23, 2017 @ 19:52

#READY: PLDT empowers smart cities, communities


PLDT has rolled out a new program to provide local governments and communities with innovative digital platforms and services to improve public services, advance people’s welfare, and accelerate local economic and social development.

Through #READY – the first initiative under the Smart City program – PLDT will work with the National Disaster Risk Reduction Management Council (NDRRMC) to help LGUs better perform their roles as first responders and front liners during emergencies and disasters with the aid of digital solutions.

“The safety of its citizens is the first concern of any Smart City. PLDT’s #READY gives our local governments the tools to ensure their constituents’ safety during times of calamity and emergency, aid efforts in minimizing loss of lives and damage to properties, and speed up recovery and rehabilitation,” said Eric R. Alberto, chief revenue officer of PLDT.

“Communication is essential in our operations, from disaster preparedness, response, and recovery. Thanks to advancements in technology, we are able to better prepare for these incidents and effectively disseminate warnings to mitigate the impact of natural disasters, damages, and casualties,” Ricardo Jalad, undersecretary of NDRRMC said.

“The other three major pillars of the Smart City program are economic growth, citizen welfare, and digital infrastructure. These initiatives will equip our LGUs with the digital tools to build a connected, resilient, and sustainable community and move towards becoming a future-ready Smart City,” said PLdT president and CEO Manuel V. Pangilinan.

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