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Nov 1, 2017 @ 10:20

Burberry creative chief to step down in 2018 as ex-Celine boss takes over


By   Agence France-Presse

Christopher Bailey, who pioneered the transformation of British fashion brand Burberry in recent years, is stepping down in 2018, the company said on Tuesday.

President and chief creative officer Bailey, 46, joined Burberry in 2001.

“In that time, Burberry has grown from a small licensed outerwear business to become one of the world’s largest and most admired global luxury brands,” Burberry said in a statement.

Following the announcement, Burberry shares were down 1.46 percent at around 1000 GMT, making the stock the worst performer on a rising FTSE 100 index.

After a period of rapid expansion, Burberry has seen sales stagnate in recent years.

In July, Bailey was replaced as chief executive by Marco Gobbetti, former head of French luxury brand Celine.

He will step down from his other roles on March 31 next year but will continue to provide “full support” to the team during a transition until December 31.

“Burberry has undergone an incredible transformation since 2001 and Christopher has been instrumental in the company’s success in that period,” Gobbetti was quoted as saying in the statement.

Established in 1856, Burberry is a quintessentially British brand which now employees 10,000 people worldwide.

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