Monday 23 July
Powered by Ajaxy
Nov 26, 2017 @ 19:30

Black Friday draws fewer early shoppers as U.S. consumers buy online

 

HOUSTON, Nov. 24 (Xinhua) — Black Friday, a traditionally busy shopping day in the United States, began with shorter lines for door busters here as more shoppers opted for online deals.

Only a small group of people stood outside a Houston’s Target store, a major U.S. discount store retailer, before it opened in early morning.

U.S. consumers seem to prefer shopping from smartphones and tablets. On Thursday alone, U.S. consumers spent 2.87 billion U.S. dollars online, about 18 percent more than last year, according to data from Adobe Digital Insights, which publishes research on digital marketing.

Holiday shoppers have already spent a record 33.2 billion U.S. dollars online this month, nearly 18 percent more than they had at this time last year.

Thursday’s Thanksgiving Day had been busier with in-store shopping. About 300 people had lined up when the Target store opened for a six-hour shopping rush, store manager Cameron Dennington told local media. But this year, most of the store’s Black Friday activity took place behind the scenes.

Six Target employees scrambled on Thursday to fulfill hundreds of online orders for in-store pickup, an option that has proven especially popular this year.

E-commerce growth is expected to coincide with an overall increase in holiday spending. The National Retail Federation expects sales in November and December to rise between 3.6 percent and 4 percent, up from 655.8 billion U.S. dollars last year.

Tags: , , , , , , ,

Related Stories
Dozens of hot air balloons dot the skies over Italy's central Umbria region as enthusiasts
Reports that President Donald Trump could soon tap the Strategic Petroleum Reserve in a bid
Walmart said Tuesday it was entering into a strategic partnership with Microsoft on "digital transformation"
German auto giant Volkswagen has fixed millions of cars found with emissions cheating software since


 

Trending News

Recommended on sister sites

Copyright © 2018 Bilyonaryo - Latest news on the richest Filipinos and Family Business.