ABS-CBN is most-watched network in November
ABS-CBN Corp said it continued to top nationwide television ratings in November with an average audience share of 46 percent, according to data from Kantar media.
This was 12 percentage points higher than GMA’s 34 percent.
The Kapamilya network also ruled all territories.
It Mega Manila, ABS-CBN garnered an average audience share of 37 percent compared to GMA’s 34 percent, and in Metro Manila, it logged a 41 percent share against GMA’s 27 percent.
It maintained its ABS-CBN was unbeatable across all time blocks, especially in primetime where it recorded an average audience share of 51 percent, or 19 points higher than GMA’s 32 percent.
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.