MVP Rewards: PLDT Group launches subscriber benefits program
Telco giant PLDT Inc. officially launched a loyalty program that automatically rewards its fixed-line, broadband and mobile subscribers
Dubbed Most Valuable Partner (MVP), the program allows PLDT, Smart and TNT clients to earn points by simply paying their monthly bills on time and in full and whenever they load their prepaid numbers.
Customers are rewarded by paying their monthly bills on time and in full, or whenever they load thei Earned points are as good as cash, hence they need not worry about when points will expire or when points can be redeemed. Customers are given the freedom to choose when and where to use their rewards.
Points earned are consolidated in a single rewards wallet which comes with a virtual card powered by PayMaya, the leading digital payments wallet in the country.
MVP Rewards members simply need to download the PayMaya app and activate their virtual card. Members can also get their own MVP Rewards physical card which they can link to their wallet and use to swipe or dip at point-of-sale terminals when they go out to shop or dine at establishments in the Philippines or abroad.
“Our customers are our most valuable partners and they deserve nothing less than an innovative and unparalleled rewards program,” said Manuel V. Pangilinan, chairman and CEO of PLDT.
“This is just the beginning of an even stronger partnership with our PLDT Group customers, as we open up the MVP Rewards program to include more merchants and services this year, ” Pangilinan added.