Daikin expects 50% surge in aircon sales; to topple Carrier from No. 1 post in 3 years
Japanese air conditioning manufacturer Daikin expects sales in the Phillippines to grow double-digit this year as income continues to increase.
In a press conference Friday, Lee Wai Kok, Daikin Airconditioning Philippines, Inc. president, said the company forecasts its sales for fiscal year 2017 ending this month at P3.3 billion, up from P2.6 billion in fiscal year 2016.
He added that the company targets 40-50 percent sales growth for fiscal year 2018.
Daikin Philippines Sales Operations Division Manager Jed Caburian said the company aimed s to be the number one brand in both room air conditioning and commercial segments in three years.
American brand Carrier is presently the number one brand in the Philippines.
To meet its goal, Daikin should continue its growth level, Caburian said, adding that the company’s sales growth has never gone down the 30-percent level since 2010.
The challenge for the company, however, is to promote the split-type unit air conditioning system in the Philippines, which prefers window-type units due to its lower cost, as well as easy installation and maintenance.
Daikin does not manufacture window-type aircons.
Caburian noted that split-type units are more efficient in terms of electricity cost, which offset the higher investment when purchasing this type of aircon.
Based on industry data, the Philippine market still has 23 million households with no air conditioning system.
The executive noted that this is a large market for Daikin to tap to further grow its business in the country. (PNA)