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Apr 17, 2018 @ 20:06

Richelle Yu swears by this cruelty free hair coloring brand


The granddaughter of taipan Lucio Tan happily shared the secret to a damage-free color-treated hair on her Instagram account.

Richelle Yu vouched for Iroiro Colors, a chenical-free natural hair color brand.

“Broke up with my regular harsh chemical-ridden hair color brand and I am really happy to announce I got even #better #results at home with this #pastelpurple shade (on top of my fading pink color) from #vegan #crueltyfree brand @iroirocolors ! The #coconutoil formulation not only made my hair softer and more hydrated, it also smelled great and there was very little runoff in the water and on my towel (which I had become used to). With #iroirocolors the color stayed in my hair instead, the way it should be! I’m never going back. 😉💜💜💜💇🏻‍♀️ #yasss #haircolor #begoodtoyou #healthy #loveyourself #beauty #health #love #life #natural #iphonex #portraitmode,” said @bookwormqueen.

Thanks for the tip, Richelle!

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