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Jun 1, 2018 @ 14:57

Rustan’s to rebrand supermarket chain with this new name


It won’t be too drastic a change, as they have started the brand refresh ahead of time.

The posh Rustan’s supermarket will soon be renamed as “Marketplace” to reflect its operator’s brand.

Columnist Victor Agustin said the change will take effect once regulators approve the change in name from Robinsons Retail to follow the Dairy Farm venture from Hong Kong.

“Similar to Rustan’s, the Hong Kong-based Dairy Farm operates the upscale “Market Place” supermarket, originally from Singapore and now has branches in Taiwan,” Agustin wrote in his June 1 column.

“Even before Dairy Farm flipped Rustan’s to the Gokongwei Group, the pan-Asian retail giant had already started quietly re-branding the Tantoco-founded supermarket, as can be gleaned by the similar “Marketplace” signage placed underneath the Rustan’s logo in Rockwell and Fort branches.”

The braning exercise is already off to a subtle start.

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