Cebu Pacific on track to hit 22M passenger target
Budget carrier Cebu Pacific is confident it will meet its passenger volume goal of 22 million this year amid the country’s growing tourism and travel industry.
“Even with closure of Boracay we’re seeing tremendous growth in tourism, double-digit, so you can imagine the increase when [the resort] reopens on Oct. 26,” said Lance Y. Gokongwei, president and CEO of Cebu Pacific.
“We saw an opportunity to redeploy the aircraft flying to Boracay to additional destinations such as Busuanga, Siargao and Negros Oriental. Those that are not quite in the limelight like Boracay, they suddenly sprouted. And I think it’s good because it’s creating opportunity to build more legs to our tourism strategy.
Apart from Boracay and Cebu, we now have four or five jewels,” he added.
Cebu Pacific is the preferred airline i n Caticlan, accounting for 42 percent of total seat capacity. This includes a 14 percent share of its unit Cebgo.
Tourism Secretary Bernadette Romulo-Puyat said the Philippines remains attractive to foreigners despite the closure of Boracay, one of the best beach destinations in the world.
“Well, there are more tourists coming, and they look at other destinations such as Mactan, Bohol, Siargao, Palawan,” she said.