Lowell Yu-led group is bringing back America’s favorite fried chicken
Quick service restaurant chain Popeyes is reentering the Philippine market following the signing of an exclusive master franchise deal with the team behind fast-growing Filipino restaurant chain Kuya J.
The transaction marks Popeyes’ first major master franchise development agreement in Asia. A member of Restaurant Brands International, Popeyes is one of the world’s largest chicken quick service restaurants with over 2,900 outlets across the world.
“We are proud to partner with Popeyes to launch and develop this great brand in the Philippines. The Philippines is a large and growing market, and we are looking forward to serving the high-quality food that Popeyes offers to the country’s more than 100 million people,” said Lowell L. Yu, chairman of Kuya J Group.
Yu is also the businessman behind membership shopping chain Landers and the son of 8990 Holdings key shareholder Luis Yu Jr.
“We believe that our passion for food at Popeyes will resonate well with guests in the Philippines. Our partner, Kuya J Group, brings years of local expertise and a keen understanding of consumers in the Philippines.” said Alexandre Santoro, president of Popeyes.
Popeyes first entered the Philippines in 1995 through a partnership with Sarmiento-owned Vitarich Corp. The franchise agreement was supposed to be effective for a period of 10 years, renewable for five years at the option of the franchisee. However, Vitarich lost its right to develop Popeye’s in the Philippines.
The Kuya J group operates over 100 Kuya J Restaurants nationwide, which specialize in Filipino dishes. It also owns and operates leading and award winning concept stores Isla Sugbu Seafood City, Tsay Cheng Chinese Cuisine, Majestic, and the heritage Grand Convention Center of Cebu among others.
RBI, meanwhile, is one of the world’s largest quick service restaurant companies with more than $30 billion in system-wide sales and over 24,000 restaurants in more than 100 countries and US territories. Apart from Popeyes, RBI owns Burger King and Tim Hortons.