Monday 22 October
Powered by Ajaxy
abo-food-bilyo---magnolia-chicken Sep 19, 2018 @ 0:12

RSA ties up with DA to sell Magnolia chicken at inflation-busting price


The Department of Agriculture (DA) has partnered with local conglomerate San Miguel Food, Inc. (SMFI) led by bilyonaryo Ramon S. Ang to offer lower-priced chicken products to the public.

On Tuesday, DA and SMFI launched in Metro Manila the “Manok ng Masa,” offering the Magnolia brand chicken at P139 per kilogram.

“This isn’t much if we’re talking about market requirement, but shows chicken can be sold at such price,” DA Secretary Emmanuel Piñol said during the launch.

Piñol also warned traders against selling chicken and other commodities at excessive prices.

The Department of Trade and Industry (DTI) said farm gate prices of agricultural products in the country have decreased of late, meaning retail prices must also go down.

Magnolia chicken will be available to the public at DA central office’s TienDA outlet until Sept. 19.

“More outlets will be selling the chicken in forthcoming weeks,” Piñol assured.

DA and San Miguel Foods will announce the outlets’ locations and when Magnolia chicken will be available in these areas.

TienDA is a marketing strategy the DA launched in Metro Manila last year to make food items available and affordable to the public while ensuring gains for the farmers and growers.

The TienDA outlets are where farmers and fishers can directly sell their produce to consumers.

The rolling stores were offered to the indigent community in Barangay Payatas in Quezon City and in the provinces. (PNA)

Please follow and like us:

Related Stories
The Ayala conglomerate is making a big push into the booming logistics sector given the
The National Telecommunications Commission (NTC) has rejected a request to extend the submission and opening
Integrated property giant SM Prime Holdings Inc. grew its net income by 17 percent to


Trending News

Recommended on sister sites

Copyright © 2018 Bilyonaryo - Latest news on the richest Filipinos and Family Business.