Over 70% of Metro Manila households own a digital TV converter box – Kantar
More than two-thirds of non-cabled homes in Metro Manila have shifted to digital TV, according to a latest survey by Kantar Media.
Kantar said 71.6 percent of Metro Manila’s households owned digital terrestrial television (DTT) boxes as of August conpared to only 55 percent in rhe same period last year.
Broadcasting giant ABS-CBN Corp. said it sold 6.1 million units of TVPlus as of Oct. 10 since its launch in 2015.
In Mega Manila, the number of homes that are enjoying the benefits of ABS-CBN TVplus surged to 64.7 percent from 44 percent.
The biggest growth in DTT penetration was seen in the suburbs with 57 percent of hoiuseholds now watching television using an ABS-CBN TVplus box. This marked an increase of 24 lercentage points from the previous year.
The continuous migration of viewers from analog to digital shows their eagerness to enjoy the life-changing benefits of ABS-CBN TVplus that include clear TV viewing, crisp sound, more exclusive channels, and an affordable pay-per-view service with no monthly fees.
Lopez-led ABS-CBN, which is rapidly transitioning into an agile digital company, is also leading the country’s departure from analog following the government’s call for all broadcasting companies to migrate to digital TV before 2023.
ABS-CBN TVplus continuously expands its signal coverage areas that include Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, and Davao.