New technology has changed the way people buy and sell real estate and from all indications it will continue to do so.
Bilyonaryo Andrew Tan?s Megaworld Corp. has teamed up with online property portal Lamudi Philippines to drum up interest in its latest residential development within the Makati central business district.
The new project called San Antonio Residence is a 40-storey residential tower located along Sen. Gil Puyat Avenue in Makati that will have 848 units. It is being marketed as the ideal home for millennials.
Targeted for completion in 2020, San Antonio Residence boasts of exciting amenities such as the very first B.O.N.D. (Begin, Open, Nurture, Discover) area, a street fitness park and a two-storey mall.
Megaworld aims to take advantage of Lamudi?s premier listings, recently upgraded mobile app and expert market data to attract more home buyers.
?Now that digital is the way to go in real estate, we believe that Lamudi?s online expertise can help us reach our target market,? said Eugene Em Lozano, Megaworld vice president for sales and marketing for Makati CBD.
Lamudi Philippines, together with newly-acquired MyProperty.ph is currently the biggest real estate listings portal in the country.
?Our website?s large amount of page-views and visits are indicative of how much more potential buyers and renters look online to explore their increased real estate options. With this in mind, we tailored our products and services to the needs of our clients. For Megaworld Makati, our online marketing campaigns fit their carefully designed project meant to cater the modern lifestyle of young Pinoys,? said Lamudi Philippines managing director Jacqueline van den Ende.
Lamudi?s global network covers 32 countries across Asia, Africa, the Middle East, and Latin America, with over 900,000 listings in total.