GMA Network Inc. will launch MyGMA, a mobile digital terrestrial television service, in the second half as part of efforts to increase its revenue.
The affordable and compact end-user device can act as a digital TV receiver when connected to an Android smartphone.
Complimentary to this device is a mobile application that can be downloaded from the Google Play Store where users can watch GMA’s exclusive channels that will include an Asian telenovela channel, Korean music and variety channel, and a concert channel, and other free-to-air channels without a need for an active internet connection.
GMA had a strong first quarter with earnings soaring 69% to P721.76 million, fueled by election-related spending and successful cost-containing measures.
Consolidated revenues rose 14% to P3.7 billion, P300 million of which coming from political advocacies and advertisements.
GMA chairman and CEO Felipe Gozon expects the network to perform better this year with revenue expected to rise 12%.