PHirst Park Homes Inc. (PPHI) is eyeing P3.5 billion in sales from new housing units to be launched in Laguna and Batangas.
The company is set to launch two more projects with an initial of 1,912 units, of which 1,021 will rise on a 13-hectare lot in Nasugbu, Batangas. The remaining 891 will come from a residential project situated on nine-hectare property in Calamba, Laguna.
A joint venture between Century Properties Group and Japan’s global trading house Mitsubishi Corp., PPHI offers an expandable two-storey house and lot that starts at P1.3 million each.
PPHI president Ricky Celis said this was in line with the company’s goal to roll out 33,000 homes by 2023.
“With the consistently strong market demand (PPHI) continues to be bullish in expanding its footprint in key growth centers in Luzon. We hope families can also take advantage of the opportunity this season to own a brand-new house and lot at a very good price,” Celis said.
With the two projects, PPHI collectively launched 117 hectares of property with a total of 10,839 units valued at P19 billion. The company has already completed 517 units and sold 4,630 homes valued at P7.7 billion as of October 2019.
PHirst Park Homes’ existing four projects are located in Pandi, Bulacan; Tanza, Cavite; Lipa, Batangas and San Pablo, Laguna.
The company aims to roll out 11 more out of 15 master-planned communities in the next four years to address the country’s housing backlog of 6.6 million houses.