Business

TV lang kumikita! ABS-CBN left with losing assets after franchise fail

Market watchers are doubting ABS-CBN Corp. will survive with the House snuffing all hopes it will get a franchise, at least until the end of this administration in 2022.

With zero broadcasting (ABS-CBN is barred not only from broadcasting on analog signals but also on digital channels), the former media giant is left with non-earning businesses.

Its cable, broadband, digital, and consumer products are all losing money. TV was its only profitable business.

Some sectors are hopeful ABS-CBN can still make up for its lost TV ads with online ads and paywall on its online streaming service. Well, good luck on that.

ABS-CBN reportedly earns P40 million a month from YouTube. It used to earn more than that from a full load of ads on just one episode of its prime time show (ABS-CBN charges roughly P3 million per minute of ad).

Without the massive TV revenues, it’s hard to imagine how ABS-CBN can continue to churn out quality programs and pay top talent. This is the reason why it has axed all of its news and public affairs programs except TV Patrol and Teleradyo (all anchors were asked to take a 60 percent pay cut).

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.