Emperador’s brandy and whisky businesses in the US, Sweden, Spain, Indo-China, as well as in the United Kingdom, Russia, and China enjoyed a surge in sales.
Whyte and Mackay Ltd, a wholly-owned subsidiary of Emperador in the United Kingdom, reported a 34% jump in sales volume, largely driven by Whyte & Mackay Blended Scotch, which consistently ranks the no. 2 most-selling standard whisky in Scotland. Whyte and Mackay currently owns and operates five whisky distilleries in various parts of Scotland.
Whisky sales in Russia were up by 69%, buoyed by single malt Scotch whisky brand Jura.
Whyte & Mackay also saw robust demand in China with large orders for The Dalmore and Fettercairn range.
“China has bounced back quickly after it re-opened its economy. We are pleasantly surprised at China’s remarkable resilience and its strong preference for luxury and super premium goods has returned so quickly as it began its V-curve recovery. In fact, our sales orders for June and July alone are 125% more than the same period last year,” says Glenn Manlapaz, CEO of Emperador International.
Manlapaz is confident Whyte and Mackay will more than double revenues in China this year.