Business

Digital pivot: How ABS-CBN adapts and changes course to find its way back to success

Media giant ABS-CBN Corp. is embracing ongoing changes, adjusting priorities and moving online to have a greater digital presence a month after its bid for a 25-year franchise was rejected.

The Lopez-led company has launched “Kapamilya Onlive Live” in its bid to offer valuable media and more content, an indication that ABS-CBN is priming up for something much larger.

It is binging more of its content to the digital space by streaming its new and well-loved programs on its Facebook and YouTube accounts, which have over 50 million followers and subscribers combined.

This marks another milestone in ABS-CBN’s digital transformation that began in recent years as audiences continued to consume more and more content online.

The company also operates streaming service iWant, which boasts of the largest library of Filipino content and with over 11 million subscribers.

With Kapamilya Online Live, ABS-CBN hopes to make an impact on the media landscape again, similar to what it did in broadcasting.

ABS-CBN pioneered television in the country over six decades ago. It was also first to respond to the government’s mandate to shift to digital TV broadcast with the launch of the ABS-CBN TVplus in 2015.

Cory Vidanes, ABS-CBN chief operating officer for broadcast, aid the launch of Kapamilya Online Live demonstrates the company’s commitment to remain in the service of the Filipino regardless of the situation.

“By livestreaming our shows on our Facebook and YouTube accounts for free without any subscription fees, we hope to be able to reach more Filipinos and stay true to our promise to continue to serve Filipinos in whatever way we can,” Vidanes said.

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