Property

Jose Antonio buys Pampanga lot for Century Properties’ 7th housing project in 2020

Century Properties Group of bilyonaro Jose Antonio has acquired a 10-hectare property in Magalang, Pampanga for its seventh horizontal housing development this year on the back of its strong sales for the first half of 2020.

Through Century’s joint venture with Mitsubishi Corp., PHirst Park Homes, Inc. (PPHI), the group will build its second community in the north after Pandi, Bulacan. The first phase will offer more than 500 house and lot units.

PPHI president Ricky Celis said demand for affordable homes remain strong amidst coronavirus pandemic concerns because families are prioritizing home ownership as a prime essential, and there is renewed interest in living in safe, less congested communities outside of Metro Manila.

“PHirst Park Homes has maintained its sales momentum and is quite pleased by the market’s demand for house and lot units. Our positive sales for the first half of 2020 sets us on track with our next development launch, which will be our second project in the north and seventh in total,” he said.

Last month, the company announced it posted reservation sales of 1,548 units for the first six months of 2020 worth P3.120 billion.

The sales came from the company’s six projects that total 97 hectares and 9,188 units located in Tanza, Cavite; Lipa, Batangas; San Pablo, Laguna; Pandi, Bulacan; Calamba, Laguna; and Batulao in Nasugbu, Batangas.

PHirst Park has also bolstered its digital selling efforts to serve and reach more customers. | via (PNA)

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