The teaser ad, which showed a mysterious female speeding on a motorbike, had fans of hit Kdrama Crash Landing on You speculating that popular South Korean actress Son Ye Jin might be making an appearance soon.
This follows Smart’s smashing ad campaign which featured Hyun Bin, Jin’s leading man in CLOY.
Watch out for another reveal. pic.twitter.com/Yug6uGpQ4G
— SMART (@LiveSmart) July 31, 2020
— SMART (@LiveSmart) August 1, 2020
In both videos, the second O in “SOON” was in a different color, pumping up CLOY’s fan base and Smart subscribers.
Son Ye Jin wohoooo im sure! https://t.co/MRhK6IV5Jt
— Kitty (@kittyKeth) July 31, 2020
It feels like their new endorser is Son ye-jin❤️ https://t.co/8LrRWU2BOX
— Niña (@ninatpitogo) July 31, 2020
binjin nation is winning https://t.co/SMsaGbMSeM
— miks (@mmikssc) July 31, 2020
Some netizens couldn’t help but thank the MVP-led telco for the Smart choice.
— lindsay🌙 (@MadameLindsay) July 31, 2020
— Alou68🍅🍊🍋🍑 (@maluisabariring) July 31, 2020