CLOY fever continues: Son Ye Jin joins Hyun Bin as new Smart endorser

Smart South Korean superstar Son Ye Jin, also known as Se-Ri in top Kdrama Crash Landing on You, has officially been announced as the newest face of Smart.

She joins her leading man, Hyun Bin as Smart ambassador. This follows the strong public clamor to add the Korean actress to Smart’s stable of endorsers.

Son Ye Jin makes her mark as Smart Signature endorser, the post-paid brand of the MVP Group’s mobile arm.

“As an actress, I am always grateful for having a platform to entertain and touch the lives of others through my craft. I thank Smart for giving me a way to specifically reach out to my Filipino fans and inspire them to make a mark in whatever path that they have chosen. I wish to see you all soon,” she said.

Jane Basas, Smart SVP and head of consumer wireless business, said: “Son Ye Jin’s appeal is undeniable among Filipinos who have been swept by the Korean wave, and we are thrilled to fulfill their wish. This is one way of supporting the Hallyu passion of our customers, who put their trust in our network so they can binge-watch the latest K-dramas, stream K-Pop hits, and stay updated on their K-idols online.”

With Smart Signature, subscribers are prioritized to get first dibs on new technology and mobile innovation as well as the latest digital content.

Smart Signature is powered by Smart LTE, which has been recognized by third-party analytics firms as the country’s fastest mobile data network.

Son Ye Jin’s ad is longer and more personal as she delivers the lines herself, in English, then capping it off with Smart Signature’s new catchphrase: “Simple. Smart ako.”

The 46-second clip was a quick hit online, going viral in less than an hour.

Check out Smart’s new ad campaign here:

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