Po family brings Singapore’s R&B Tea to PH

The country’s leading full service restaurant operator is expanding its portfolio with the introduction of Singapore’s R&B milk tea brand to the Philippines.

Po-led Shakey’s Pizza Asia Ventures Inc. has inked a master franchise agreement with Koufu Group Ltd., one of the leading milk tea and bubble tea players in Singapore with over 1,000 outlets worldwide.

SPAVI will be the exclusive distributor and seller of R&B milk tea, bubble tea and other specialty tea drinks in the Philippines through stand-alone store formats and co-branding in select Shakey’s and Peri-Peri Charcoal Chicken outlets.

This co-branding strategy allows SPAVI to leverage on its well-established store network throughout the Philippines, and its strong delivery presence thanks to an already established in-house delivery infrastructure.

Milk tea has become one of the top-selling products for take-out and delivery in the Philippines, including via food aggregator platforms

Vicente Gregorio, president and CEO of SPAVI, said the co-branding initiative is in line with the group’s renewed focus on out-of-store consumption, enhancing sales thru these channels with minimal additional investment and maximizing the use of our existing assets.

Since the start of the pandemic, Shakey’s has launched several new offerings,including a vegetarian pizza for the more health-conscious consumer, ghost kitchens, al-fresco dining, park-n-order, and Perico-branded locations.

It is also looking to opportunistically expand its smaller store formats, including ghost kitchens and delivery hubs.

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