The store opening was in line with the Jollibee Group’s goal to open 100 Tim Ho Wan outlets in five years under its joint venture with Titan Dining Holdings.
“Opening in Shanghai, one of the busiest global hubs, is an excellent starting point for our expansion plans for Tim Ho Wan in mainland China, and our near-term goal is to open 100 restaurants in the next 5 years,” said Ernesto Tanmantiong, Jollibee Group CEO.
Tanmantiong said Shanghai is home to 24 million people and one of the most populous city centers of the world.
Given the warm reception from Chinese customers, Jollibee is set to open the second branch by the end of the year.
It is also looking to open in Beijing, Shenzhen and Guangzhou, said Carl Tancaktiong, chairman of Jollibee Foods Corp. China.
“We are excited to grow the Tim Ho Wan brand in Mainland China as we leverage on our established network here and knowledge in food-service,” he said.
JFC currently operates three Chinese restaurant brands including Chowking, Yonghe King and Hong Zhuang Yuan, all account for close to a fifth of the group’s systemwide sales.