Shaking off the coronavirus gloom, Tanduay Distillers Inc. president Lucio “Hun Hun” Tan III is aiming high with his eyes set on globalization.
Tanduay has signed new deals with largest US wines and spirits distributors Johnson Brothers and General Beverageas as it pushes ahead with its overseas expansion despite continuing restrictions caused by coronavirus pandemic.
The company’s products are now available in Hawaii, Nevada, Wisconsin, Florida, New York, New Jersey, Illinois, California, Tennessee, and Michigan, and in the territory of Guam.
Tanduay has also entered China and Singapore and will be available in Europe by the end of the year.
Tan, a software engineer, intends to bring the 165-year-old Tanduay business to more customers worldwide, making it available not just through traditional marketing and selling but though online platforms as well.
“Even before the pandemic, we were already working on making Tanduay available through tech-driven channels. Last June, we launched an online selling site for our Filipino customers, shots.ph. In the US, we have partnered with Caskers and Flaviar, and we are also available through the online sites of our distributor-partners,” said Tan, a graduate of Stanford University.
“When we market Tanduay internationally, we are also highlighting the craftsmanship of the Filipino. Tanduay is a product that we can proudly say is Philippine-made—from the sugarcane it uses to the unique distilling process it undergoes. These are all products of the Filipino’s hard work and ingenuity,” he pointed out.
Tanduay has been declared the World’s Number One Rum by Drinks International magazine for three consecutive years.