Technology

TV ad spending gets boost from ABS-CBN’s return to fee TV

ABS-CBN’s return to free TV via a block time deal with Zoe Broadcasting Network is seen to boost advertising spending and increase viewership levels, according to Kantar Media Philippines.

Kantar Philippines managing director Jay Bautista said the return of ABS-CBN shows on free TV via A2Z would revert to a “battle program content among the networks.”

“Potentially we will see improving TV viewing levels which declined when ABS-CBN was shuts own in May and when TV Plus and Sky Drect were shut down in late June,” Bautista said.

“The entry of A2Z will also help improve advertising investments which have declined and shifted to other platforms over the last few months,” he added.

A2Z is also be available on cable and satellite TV operators nationwide.

ABS-CBN and Zoe are committed to work together to provide entertainment, public service programs and education content to the public.

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