Under the new partnership, Heineken will establish a sales and marketing office based in Manila and engage Asia Brewery to brew and distribute its Heineken and Tiger beer brands in the country.
ABI expects the process to be completed by the end of the year.
“The immediate priority for Asia Brewery and Heineken is to ensure a smooth transition for the employees of AB Heineken Philippines and continuity for its customers and suppliers.
The Philippines continues to present a good long-term business opportunity for Heineken and both Asia Brewery and Heineken remain committed to continue offering Heineken and Tiger beer to consumers in the country,” ABI said in a statement.
Heineken is the second largest beer producer in the world with over 165 breweries in more than 70 countries. it produces 250 international, regional, local and specialty beers and ciders.