By Eileen Mencias
The Bangko Sentral ng Pilipinas allotted up to P52.5 million for its new logo this year.
Based on BSP documents, the 2020 budget for “public relations and advertising programs for BSP branding, circulars, advisories, notices, and corporate ads” is P30 million and production and replication of ad materials for TV, radio and “cinema ads for BSP branding and other programs” is P15 million.
Another P7.5 million budget was allotted for “public relations and advertising programs.
The mode of procurement was supposed to have been done through public bidding.
Based on the BSP’s timetable, the notice for the biddings should have been conducted in the first and second quarter of the year while the notice of award and contract signing should have been in the second and third quarters of the year.
BSP corporate affairs manager Elisha Lirio has not responded to queries sent to her on Friday (Nov. 20) on the cost of the BSP logo and the agency that bagged the contract.
Lirio has also yet to comment if the budget for a social media buyer was for a troll farm.