JFC opened the third branch of its flagship Jollibee brand in the United Kingdom in its latest overseas push.
The new store, located in Leicester City, has been warmly received by the local community with customers patiently waiting to get a taste of the iconic Filipino fastfood chain’s famous Chickenjoy fried chicken and spaghetti.
“What is amazing with this opening is that 40 percent of the customers were locals from Leicester when usually almost all of the customers during the first weeks are Filipinos as they are already familiar with Jollibee,” said Dennis Flores, president of JFC Europe, Middle East, Asia, and Australia.
“This is a good indication that our strategy to make Jollibee appeal to the mainstream market is working – allowing us to widen our customer base. We are very much encouraged to see the initial days’ sales outperform projections by double digits, even surpassing the recent blockbuster Liverpool opening,” Flores added.
To date, Jollibee has over 1,400 stores globally. Its goal is to open 50 stores in Europe in the next five years.