Jonathan So and Carlito Macadangdang were hailed as Entrepreneurs of the Year 2020 by the Asia Leaders Awards for their work in the MLM Industry. In response to the ongoing COVID-19 pandemic, the award-giving body focused on leaders with philanthropic pursuits this year.
The JC founders were one of the first to offer innovative solutions in COVID-19 protection. When the virus first hit, they released one of the most sought-after products in the market: a self-disinfecting face mask made with a film infused with copper strands. Soon afterwards, they released a personal air purifier that releases negative ions. Worn as a necklace, the Ninja Ion protects against pollutants, viruses and other harmful airborne particles.
JC’s line of vitamins and supplements have been in high demand since the pandemic. CalVit-C – a non-acidic, natural form of Vitamin C. Also known as calcium ascorbate, it helps boost immune cells, improve immune function and decrease inflammation – all important in preventing the spread of COVID-19.
The Good Leaf Ashitaba Coffee, another sought-after product, is made from a plant that’s native to Japan. It purports to strengthen the immune system, detoxify the body and regulate blood pressure. Meanwhile, the Organic Barley Juice is sourced from New Zealand and is rich in antioxidants.
Apart from contributions in the COVID-19 protection, So and Macadangdang were also commended for providing jobs to Filipinos during the pandemic. Since the launch of their Shoplink online store, aspiring entrepreneurs have started distributing their products from the comfort of their own home. Their expansion towards other industries also created job opportunities for individuals.