Expansion efforts are afoot for restaurant chain operator Shakey’s Pizza Asia Ventures Inc. as it seeks to open 15 new Shakey’s and 15 new Peri-Peri Charcoal Chicken branches this year.
The planned stores would add to the group’s network of 245 Shakey’s restaurants and 34 Peri outlets across the country.
“For Shakey’s, we are looking to further strengthen the brand’s visibility and awareness, especially in underpenetrated second andthird-tier cities outside of Metro Manila,” said Vicente Gregorio, president and CEO of PIZZA.
“For Peri, there are still a number of unserved markets which don’t have access to the brand’s great-tasting products,” he added.
Gregorio said the company will soon open smaller store formats with reduced investment requirements to ensure payback periods are kept short and return on capital remains high.
He said plans also include the establishment of stores that will have both the Shakey’s and Peri brands to maximize the group’s existing asset base.
Gregorio said the company would launch a number of so-called ghost kitchens or kitchen extensions “to further strengthen our presence in delivery” at a time when off-premise channels are gaining prominence.
Overseas, the group targets to open a a new store at the Lucky Plaza mall along Orchard Road in Singapore by the second half of 2021.