Business

Here’s why PLDT’s aviation unit is rebranding

Pacific Global One Aviation (PG1), the aviation arm of PLDT Inc. has decided to give its logo a facelift as it positions itself ahead of the expected take off of the air charter business.

Transitioning from a classic design, the updated badge which reflects a modern look with bold colors, solid lines and aviation elements, signals a new era in PG1’s business.

“Pacific Global One Aviation is sending a clear message that the company is constantly evolving, striving for perfection, and positioning itself ahead of the competition,” said general manager Arnold Picar.

According to global technology and market research firm Technavio, the global air charter services market will grow by more than $7 billion through 2024. The biggest driver will be the passenger segment but there’s a growing demand for cargo services as well.

Picar said the company aims to become the gold standard in private air transport in terms of operational safety, service excellence and customer satisfaction.

The company also plans to enter into partnerships with companies whose target market also aligns with PG1.

“We have been getting a lot of inquiries, especially from corporations, on our air transport services. Companies are looking for a safer way to travel as the government gradually eases restrictions and opens up the economy,” said Leo A. Gonzales, OIC-president of PG1 said.

PG1 is the only aircraft charter company in the Philippines that utilizes full-time two-pilot operations. Its hangar in Pasay City houses two helicopters and one airplane.

The Bell 429 can seat five passengers and can fly from Manila to as far as Laoag up north or Cebu down south while the AgustaWestland AW139 is a medium-sized helicopter that can carry eight passengers. It can reach most destinations in Luzon and the Visayas from Metro Manila. The model is also popular among governments and private charter operators around the world.

PG1 also operates a twin-engine turboprop, the King Air 350 which can accommodate eight passengers comfortably and can fly to all domestic points with airfields of at least a kilometer long. The plane can also ferry passengers to nearby Asian destinations such as Hong Kong, Singapore, and Japan.

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