Technology

Brand hero: Smart taps Chris Evans as endorser

Hollywood actor Chris Evans, who played Captain America in the Marvel Cinematic Universe, has joined Smart Telecommunications’ elite list of international ambassadors.

Hollywood actor Chris Evans, who played Captain America in the Marvel Cinematic Universe, has joined Smart Telecommunications’ elite list of international ambassadors.

Evans debuted as a Smart endorser in a two-minute commercial released Thursday, which showed him speeding along a highway on a motorcycle.

In true superhero fashion, Evans quipped in the ad: “Share more knowledge to build, not to destroy Strive to live smart to make the world better… We have it in our hands to do better.”

The commercial ended with the Hollywood A-lister saying the telco’s tagline, “Simple, Smart Ako!”

According to a press release from the Manny V. Pangilinan-owned telco, Evans’ commercial was directed by veteran director Pascal Heiduk, who has produced advertisements for renowned brands such as BMW, Montblanc and Mercedes Benz AMG.

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