Swedish furniture maker IKEA has begun making its presence felt on social media ahead of the opening of its store within the SM Mall of Asia complex later this year.
In a March 3 Facebook post, IKEA said: “Hello Philippines, we are IKEA! A home furnishing brand all the way from Sweden. We’re excited to open our first store at Pasay City!”
IKEA’s first outlet in the Philippines is set to be its biggest store in the world, with a floor area of 65,000 square meters, or big enough to fit 150 basketball courts.
The company earlier said it plans to hire at least 500 Filipino workers for its Pasay outlet. IKEA has also partnered with social enterprise Rags2Riches for textile products.