Smart innovates retail channels, opens community stores

Smart Communications is responding to consumers’ need to stay connected in these extraordinary times in a big way.

The mobile giant is reinventing how it sells its products by strengthening relationships with its customers and cultivating community.

It has deployed community stores to support retailers and serve customers in areas affected by COVID-19 restrictions.

“It’s our commitment to ensure that Filipinos have access to our network and services during this time of need. If they cannot go to us, we will find a way to reach them in their communities,” said Alex Caeg, senior vice president and head of Consumer Sales Group at PLDT and Smart.

Gia Palafox, Smart first vice president and Regional head for NCR Consumer Sales, said more than 600 community lead stores are now in place in Metro Manila to serve both customers and retailers.

For the public’s convenience and to provide increased customer touchpoints, the distributors have also shifted to digital platforms and delivery systems.

More than two dozen rolling stores have also been deployed in Bulacan, Isabela, Cagayan, Tuguegarao, Quirino, Batangas, Cavite and Mindoro.

Rolling stores under distributors in Laguna, Quezon, Marinduque and Bicol are also in the works to serve communities should stricter lockdowns be imposed in areas that they cover.

Customers may still access products and services via official online channels, as well as physical stores, temporary booths in malls, convenience stores, and partner supermarkets near them.

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